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Emiliani: the key to tomorrow is quality

Sacmi Imola’s General Manager focuses on glazed porcelain tiles to beat the competition

Quality, not just quantity. According to Eugenio Emiliani, General Manager of Sacmi Imola, the challenge of fierce competition from developing nations can only be met by concentrating on high quality. That means, for example, focussing on glazed porcelain floor tiles, a solution that Mr. Emiliani sees as “a timely and effective response designed to bring out the very best in floor products”. In an interview with Tile International magazine Mr. Emiliani stated that Italy has an added-value advantage that should not be underestimated: Italian-made products offer “clear-cut added value that is reflected in the sales price” which is indicative of Italy’s talent for “successfully managing and integrating various brands within the context of a Group”. The key to ensuring that Italy keeps moving in the right direction is constant investment in production. “At Sacmi that investment has taken the form of Twin Press and Continua: the latter is an extrusion unit where the powder is compacted and decorated on a rubber conveyor: there are no limits on size, productivity is higher and technical/aesthetic results are better”. But should we really be so worried about China? Mr. Emiliani, although cautious, believes that the People’s Republic of China is, for the moment, a limited threat. “It should be born in mind that those Chinese companies which manage to export to USA and Europe represent a small minority with a strong position on the internal market and that, in any case, they prefer to distribute their products within China where they can obtain a higher price”. The message from Sacmi’s General Manager is a reassuring one: “Sooner or later, China’s low costs will, inevitably, start to rise”.


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