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6/5/2009
Iranian tableware re-launched with Sama

Key order for Ashkan Chini, for a potential 7,500 tons of output

A new production plant was recently started up at Ashkan Chini, a major Iranian producer of tableware and plastic utensils. The entire order is being supplied by Sama, a German member-company of the Sacmi Group and the leading international supplier of ceramic-making machines and plants to the tableware industry.

The first two stages of installation – which include machines needed to complete the biscuit, glazed firing and decorative elements – have already been completed and the plant is already operative with a potential output capacity of some 7,500 tons. We say potential because, owing to specific managerial choices regarding the current market situation, the installed output capacity – soon to be boosted by installing a second spray drier and a second kiln – is not fully used.

The Iranian market has huge potential in terms of both steadily increasing internal demand and the possibility of producing for the export market. However, notes Sama, it is also a country in which the underlying industrial culture needed to make full use of the potential of new start-ups is a weak one. Nevertheless, thanks to Sama technology, the plant recently started up at Ashkan Chini is now Iran’s leading plant when it comes to producing the highest quality porcelain. Although not yet used to capacity, the plant represents, from a technological standpoint, a marked level of innovation compared to the usual standards in the area, especially as regards the innovative spray drier processes, isostatic pressing, pressure casting and fast firing – all fine-tuned by Ashkan Chini thanks to the experience and skill of the Sacmi Group.

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