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London: Luxury in Living a sell-out

The ceramic tile crowned king of style at the London leg of this Italian luxury show

This ten-day London exhibition succeeded in charming the British and raising the Italian ceramic title to luxury status.
Following its December inauguration in Miami, the itinerant “Luxury in Living” show moved on to fill the rooms of the Royal Academy of Arts of London. In May the show will be set up in several US cities with the aim of illustrating the contemporary Italian concept of luxury: this goes beyond the obvious aspects of qualitative excellence and high cost to embody a “concentrate” of essential values such as production ethics, the use of only the most exclusive materials and attentiveness to environmental impact – all characteristics to be blended with the aesthetic and technological uniqueness of the product.
"Luxury in Living" exhibits 140 objects belonging to companies involved in every area of “living”, the creative offspring of 80 of the most famous Italian designers and emerging young talents too. "Luxury in Living", sponsored by the President of the Italian Republic and promoted by ICE and the Ministry of Foreign Trade, has been organised together with Assopiastrelle and professional home design associations.


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