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Prototipo, the new advertising campaign

The Sacmi Group’s IT services company pleases the managers: “Competing successful through enhanced know-how”

“Your performance is also ours”. This then, is the slogan of the new ad campaign devised by Prototipo, the Sacmi Group’s IT services company that has been providing businesses with valuable support since 1996. “We’re part of a worldwide industrial group: we manage its IT systems” – goes the advertising copy – “and that means providing effective solutions at the highest levels of complexity. It also means offering multinational-level skills and solutions at a cost and flexibility that suits the needs of small-medium enterprises”. Prototipo is all this – and much more.
The image chosen for the advertising campaign unequivocally highlights the concept of a winning result: an exultant manager is seen speaking on the phone as he checks his laptop.
Prototipo’s key features are customer care, close support and shared business goals: set up to provide IT consultancy services, in 2004 the company generated incomes of 11.5 million Euros by supplying services to Group companies and businesses in the public administration, services, health, fashion and catering fields.


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