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Sacmi’s new ad campaign: boundless innovation

The Group’s latest ad campaign hits the airwaves on the Ceramicanda satellite channel

Innovation is a mobile frontier: Sacmi shifts it forwards every time new challenges are overcome. This, then, is the underlying theme of the cooperative’s new advertisement that will be aired on the Ceramicanda satellite channel.
Thanks to technology and decades of experience, the Sacmi Group faces an ever-changing horizon “without confines or limits”, as represented by the desert dunes that appear in the ad, conceived and produced by InAuge Multimedia of Bologna.
The desert in the ad represents the challenges to be overcome, yet also the vast area of manoeuvre within which Sacmi is able to act: in short, Sacmi possesses the tools that best meet customers’ needs, giving them “the opportunity to express themselves in full” and fly ever-higher like the soaring albatross in the ad. The ad also depicts the ocean – yet another boundless space – a sea of new challenges navigated by a sailing boat on which a close-knit team – Sacmi and its customers - is ready to win together, again and again.


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