Negri Bossi has readied itself to face the recovery with a carefully structured market re-launch plan involving reorganisation of both the commercial set-up and the production plant.
The first step was to transfer production of the gigantic BiPower presses to Imola and keep construction of machines up to 1500 tons - marketed under the Negri Bossi and BM Biraghi brands - in Cologno.
Silvio Tavecchia, General Manager of Negri Bossi, states: “the organisational set-up is now a more flexible one and includes the production of 14 modular-sub-groups for every tonnage; these, properly combined, allow us to make any of the models from the two brands in hydraulic, hybrid or all-electric configurations, with evident cost savings compared to traditional work set-ups".
As far as the market itself is concerned, adds sales manager Antonio Rampone, “in April we expect to see a turn-around, with an increase in orders, especially from abroad. In Italy the market is still suffering from the unfavourable economic situation and we do not expect to see a return to pre-crisis levels before the first quarter of 2010".
One of the key points of the re-launch plan is a greater focus on foreign markets. Negri Bossi, in fact, has started assembling machines in India at Sacmi’s Ahmedabad plant, the aim being to conquer market shares in the medium-high segment and respond to the needs of the local market.
These machines constitute a hydraulic press series with pressing forces from 550 to 1000 tons; while essential in their design so as to reduce costs, they nevertheless feature European technology and components to ensure performance and reliability.
As Tavecchia explains, "India, with 3,500 presses sold every year, is one of the most interesting emerging markets. We expect to achieve an output of about 60-70 units a year, but if necessary we can also import them from Italy, despite the considerable production cost gap between the two countries".
Careful corporate reorganisation is accompanied by an equally important production plant project: equipment has been completely renewed and the factory floor rebuilt. There are also seven new automatic small-parts storage areas, a components warehouse, new bridge cranes, a painting booth and internal handling equipment.
It was with this all-new set-up that Negri Bossi presented itself to customers at its Open House event, which took place last 18th and 19th September.