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Press conference on food quality and safety

Hotel Baglioni Bologna 23 April 02 – 11.30 a.m.

Answering the growing consumers’ demand for quality and safety in food, CONAD, one of the main Italian distribution groups with more than 3,000 selling outlets and a turnover of 6,575 millions of Euro, four years ago started a project named “Percorso Qualità CONAD” (CONAD quality route) which became a brand assuring a rigorous quality control over all the production line of the fresh produces. Today there are new players involved in this project, i.e.: Gruppo Conerpo, the most important fruit and vegetable organization in Europe, SACMI Group, the manufacturer of the revolutionary machine model F5 which controls and selects every single fruit – on a non-destructive basis; with these new players, the Percorso Qualità CONAD made a qualitative leap. In fact, the cooperation of these three important players of the food field has generated new interesting perspectives not only because the project has increased (quantity of guaranteed products and also number of involved selling outlets) but above all because there is a new concept regarding the food quality that has been carefully tested and which is perfectly perceived by the consumers. The main aspects of this agreement between production and distribution which controls and guarantees the products of our tables, will be broadly debated in the press conference on 23 April 2002 at 11.30 a.m. at Grand Hotel Baglioni, Domenghino Hall, via Indipendenza 8, Bologna. We look forward to having you taking part of it!

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