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9/30/2001
Cultural happening at CERSAIE 2001

Exhibition “The Bathroom – Personalities Between Rite And Design”

In occasion of CERSAIE 2001 Assopiastrelle and SACMI Whiteware present the exhibition “The Bathroom – Personalities Between Rite And Design”. This exhibition is the most significant cultural happening at CERSAIE 2001. Six bathroom settings have been created by six personalities of international renown: all working in vastly different fields, they have accepted the challenge to unleash their creativity and design their very own perfect bathroom. The entrepreneur Mr. Alberto Alessi, the architect Mr. Mario Bellini, the designer Mr. Alessandro Mendini, the Italian stylist Krizia, the musician Lucio Dalla and the artist Fabrizio Plessi, have all produced bathroom projects rich in fresh ideas, which they will be proud to present personally at the ceremony. We hope that their creative ideas and any relevant suggestions advanced by the public attending CERSAIE will be of keen interest to those, who are involved in the market and are always on the look out for new trends and original ideas. This event is, in fact, an integral part of a far-reaching investment program launched by the SACMI Group, aimed at developing high-level cultural and congressional events for those working in the sanitaryware business. The success of the “Teddy Bear Collection” exhibited at CERAMITEC in Monaco and the “Trends of the sanitaryware market” workshop in Verona has encouraged us to continue creating new knowledge and unique experiences, which we shall be more than pleased to share with the sanitaryware industry at a time in which the latter is undergoing rapid development.
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