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10/15/2015
SACMI, “produits rouges open day” at the Italian embassy in Algiers

Highly successful event attended by many of the local heavy clay industry’s leading figures. General Manager, Pietro Cassani: “Our goal is to attain leadership of the Algerian market in this sector too, as is already the case with tiles and sanitaryware.”

The “produits rouges open day”, the symposium organised by the Sacmi Group held at the Italian embassy in Algiers, was a huge success, attracting a great number of participants. The goal of the event – attended in great number by businessmen, institutional representatives and the biggest Algerian heavy clay producers – was to introduce and expand the Sacmi Heavy Clay business in Algeria, starting with this prestigious institutional showcase.

A key part of the gathering was the speech by the Italian ambassador in Algiers, Dr. Michele Giacomelli, who presented participants with a profile of Sacmi, a company that already has a deep-rooted presence in Algeria in several industries such as ceramic, plastic and agri-food. Alongside the ambassador, Sacmi’s General Manager, Pietro Cassani, decided to direct this key event personally as the market is a strategic one for the Group, taking advantage of the opportunity to establish direct contact with existing and potential customers and so send out a strong message: “Sacmi”, explained Cassani, “aims to play a pivotal role in the heavy clay market in Algeria, and attain the leadership it already enjoys in the tile and sanitaryware sectors”.

The event also attracted considerable media coverage from three national TV channels and three radio stations, who reported extensively on the symposium and interviewed key figures in the hours and days immediately after its conclusion. A complete success, then, for Sacmi, which extends its thanks to the Italian embassy for hosting the open day, and the 150 customers who participated enthusiastically in what was a strategically important event for the Group.


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