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VitrA-Eczacıbaşı, from strength to strength thanks to Sacmi know-how and experience

Turkish ceramic sanitaryware multinational achieves further growth on all markets. Their management explains the reasons behind the sound technological partnership with Sacmi to prestigious magazine Asian Ceramics

With 15 manufacturing plants in 4 countries – Turkey, Germany, France and Russia - the multinational Eczacıbaşı Group leads the ceramic sanitaryware industry with an annual output currently in the order of 5 million pieces per year, with good growth prospects on all the main European, Russian and Middle Eastern markets. Their winning strategy has seen Sacmi operate as their key technological partner for many years, providing solutions based on innovation, efficiency and personalisation.

Atalay Gümrah, executive vice-president of the Turkish multinational’s Building Products Division, which markets its high-end products in 75 countries worldwide via its core brand VitrA and other brands such as Engers Keramik, Villeroy & Boch Fliesen and Burgbad, explains: "Historically”, said Mr. Gumrah, in a recent interview with prestigious magazine Asian Ceramics, “the Sacmi Group has shown itself to be a sound, valuable partner, reliable and above all capable of responding to the customer’s needs, always providing the most suitable technology. That’s why we’ve developed many projects together, and will continue to do so in all our business areas."

Throughout its long history of growth in the whiteware sector, Eczacıbaşı has received a huge helping hand from the robotized glazing systems and, above all, the sanitarywarepressure casting systems designed by Sacmi, highly automated integrated production cells that allow every single stage of complex product manufacture to be controlled successfully thanks to innovative pre-drying, de-moulding and handling systems. In other words, the best technology on the market, developed by Sacmi alongside the customer, in a mutual exchange – observes vice-President Gumrah - of skills, know-how and cutting-edge responses to specific problems.

Determined to expand its business on both emerging markets (in parallel with the growth of the middle class) and in continental Europe, Eczacıbaşı is firmly focused on quality, design and sustainability: qualities guaranteed by the cutting-edge technology of Sacmi solutions and the Whiteware Division’s decades of know-how and experience, allowing Eczacıbaşı to respond promptly to market dynamics that often differ according to product, geographical area and target. In a word, "accountability", the ability to take responsibility with customers and, step by step, share it.

Download Asian Ceramics' article


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