Gatorade, the world’s n°1 sports drink, is being restyled. The announcement was made by the multinational PepsiCo which – as part of a wider product portfolio renewal strategy – presented its new 500 ml Gatorade “Kenny” PET bottle, specially designed to make it easier to use when practicing sport.
This extensive restyling plan also includes the label (complete with the new G. logo that so effectively reinforces the product’s visual identity). On the Italian market, label application will be managed using innovative Sacmi-developed FORMSLEEVE+ technology. The latter offers a more versatile design, is more flexible as regards the choice and control of materials and is, moreover, so efficient that MDO (Machine Direction Oriented) plastic printed label reel costs are significantly lower than those of traditional TDO (Transversal Direction Oriented) sleeves. These, then, are the salient features of the formsleeve+ modular labeller, the latest machine from Sacmi Labelling, presented in 2013 and steadily growing in popularity among the world’s major beverage industry players.
Chosen by PepsiCo to manage all its new Gatorade format output for the Italian market - from 500 ml to 1000 ml PET bottles - this machine allows the producer to make and apply “full body” and/or “partial body” sleeves starting from MDO (Machine Direction Oriented) plastic reels at application rates of up to 40,000 bottles per hour.
Further distinctive elements of FORMSLEEVE+ technology include its simplicity of use, low maintenance costs and energy savings, ensured by smooth integration of the label-making and labelling processes. Moreover, the use of a fully natural ambient-temperature liquid to seal the sleeve (this liquid never comes into contact with the bottle) ensures the healthiness of the entire process, eliminating any risk of product or workplace contamination.